Matchaeco Matcha Shortage Statement

You may have heard of the matcha shortage


Your support means the world to us — whether you’ve enjoyed Matchaeco once or made us part of your daily ritual. Every cup helps us pursue our mission: sharing the brilliance of authentic Japanese matcha in a way that’s both sustainable and customer-focused, with care for our planet at the heart.

You may have heard about the challenges currently facing the Japanese tea industry. We promise to stay open and transparent with you as we navigate these changes together

The Matcha Shortage

With interest in matcha skyrocketing worldwide, Japan’s tea industry is experiencing unprecedented demand. While we’re truly grateful that so many people are discovering and enjoying the magic of matcha, this rapid growth has created real pressures on supply across Japan. These challenges affect every producer and brand — and we want to keep you informed as they unfold

How Are We Addressing It

Commitment To Quality

Our priority has always been delivering exceptional matcha, and that will never change. We will continue using the same carefully balanced blend of cultivars from the same trusted Japanese farms, ensuring the smooth, rounded flavour you know and love.

Short Term

In the immediate future, we may need to place limits on very large orders to protect availability for our regular customers. We are also focusing our supply on the UK market. To help keep our prices as accessible as possible for as long as we can, we have decided to pause all advertising — putting our existing community of customers first.

Long Term

Looking ahead, we are working closely with our partner farms in Japan to stabilise supply and bring prices back down as soon as possible. While we cannot predict exactly how long the current challenges will last, we are confident they are temporary. To help keep our matcha accessible, we will soon be offering a 30g pouch option. At the same time, we are excited to diversify into other authentic Japanese teas, giving you more ways to explore and enjoy the rich tradition of Japanese tea culture.

Price Revisions & Transparency


In Kyoto’s tea markets, matcha input prices have surged — auction data shows average prices rising to more than 170% ~ 2.7× last year’s levels.

In light of this we have been given no other choice other than to shut the door or increase prices. We are absorbing as much of this price increase as possible with an average price increase of 42%

These prices will take effect 01/11/2025

New prices in effect on Matchaeco.com from 01.11.25. Prices across other platforms will also increase, use Matchaeco.com for best prices

Going Forward - A Word From The Founder

As fellow matcha lovers, we know this is a significant challenge for our community. At Matchaeco, we remain committed to providing you with the authentic, energising matcha you can enjoy every day. While we cannot predict how long these supply challenges will last, we anticipate they will have a broad impact on the matcha market.

We hope this increase is temporary. Our focus will always be on people over profits, and we are actively exploring ways to bring prices down whenever possible.

As a small business, we are mindful of the pressures this creates, particularly for smaller brands. We will continue to explore ways to improve and diversify, including introducing new grade offerings and different Japanese tea varieties, so we can consistently deliver an authentic tea experience.

This is an unprecedented situation and one which we are hoping to navigate with you.

Thank you for your understanding & support

Olly - Managing Director, Matchaeco